PBS NewsHour Democratic Primary Debate Reaches a Combined Television Audience of 8.03 Million Viewers
(Michael Meehan, President & CEO Squared Communications at the Feb. 11 Democratic Debate)
More than 900,000 Views of PBS NewsHour Debate Live Stream
WASHINGTON, D.C. (February 12, 2016) – PBS NewsHour’s Democratic Primary Debate moderated by Gwen Ifill and Judy Woodruff reached a gross average audience of 8.03 million viewers on PBS and simulcast on CNN. According to Nielsen Fast National Data, the debate’s broadcast on PBS stations nationwide reached more than 3.9 million viewers (2.5 household rating), and was seen on CNN by 4.1 million viewers (2.6 household rating). PBS NewsHour’s livestream of the debate generated more than 900,000 total views.
The PBS audience for the debate was double the PBS season-to-date primetime average (Persons 2+ delivery, Live+Same Day).
More than 2.8 million people engaged in conversation related to the debate on Facebook Thursday, resulting in more than 7.5 million interactions.
The debate between Democratic presidential candidates Bernie Sanders and Hillary Clinton was the first since the New Hampshire Primary on Tuesday, February 9, 2016 and was sanctioned by the Democratic National Committee and in partnership with Facebook. It was held at the Helen Bader Concert Hall in the Helene Zelazo Center for the Performing Arts on the main campus of the University of Wisconsin-Milwaukee.